About Us

Dedicated to the creation of fine sound for over a century.

Yamaha's involvement with sound began with the production of our first reed organ in 1887. Shortly thereafter, we began making pianos and other instruments, and today we are the world's largest producer of musical instruments. We also operate a worldwide music school, design concert halls and produce innovative electronic instruments.

Our audio components have long been recognized as the standard bearers of fine quality, and with the development of Digital Sound Field Processing in 1986, we opened a new era in home entertainment. All of our acoustic and audio expertise is now engineered into LSIs that we design and manufacture ourselves, and these powerful chips are expanding and enhancing entertainment possibilities in the exciting new field of home cinema

Recently, we've also introduced state-of-the-art video components, and now offer everything necessary for the finest in music and movie enjoyment at home.

The Origins of the Yamaha Brand

The YAMAHA brand has its roots in the name of our founder, Torakusu Yamaha. Familiar with western science and technology from his youth, Yamaha initially found employment repairing medical equipment. This led to a request to repair an organ, a project that resulted in the birth of the Yamaha brand. Confident of the potential of his business, Yamaha struggled against great odds to establish Yamaha Organ Works. Entrepreneurial spirit, far-sightedness, and determination to overcome difficulties fuelled his passion to succeed. This same spirit formed the foundation of the Yamaha brand, and is a vital legacy of Yamaha Corporation today.

The Tuning Fork Mark

The three tuning forks of the Yamaha logo mark represent the cooperative relationship that links the three pillars of our business – technology, production, and sales. They also evoke the robust vitality that has forged a reputation for sound and music the world over, a territory indicated by the closing circle. The mark also symbolizes the three essential musical elements: melody, harmony, and rhythm.

Company Philosophy

Brand Slogan

CREATING 'KANDO' TOGETHER

Yamaha will continue to create 'Kando' and enrich culture with technology and passion born of sound and music, together with people all over the world.

'Kando' (is a Japanese word that) signifies an inspired state of mind

Yamaha's Commitment to Society

Yamaha will give first priority to safety, and will care for the environment. Yamaha will be a good corporate citizen, and observe laws and work ethically, developing the economy, and contributing to local and global culture.

Yamaha's Commitment to Customers

Yamaha will fully satisfy the customer, by offering high quality products and services, which use new and traditional technologies, as well as creativity and artistry, and continue to be a known, trusted and loved brand.